The 10 Minute Amazon Brand Audit

Want to know the biggest reason good products don’t scale on Amazon?

• It’s not the algorithm

• It’s not Prime eligibility

• It’s not even ad spend

It’s the tiny, silent mistakes that sabotage your conversion rate, tank your ads, and bury you in search results.

Here at UnCut Brands, we audit hundreds of listings every quarter. And 90 percent of the time, we find the same 6 to 10 problems. Things that could’ve been fixed in under a day.

So we created this 10-Minute Amazon Brand Audit, a lightning-fast self-check to help you catch what’s broken before it costs you real money.

Whether you're scaling a 7-figure brand or just getting started, this audit will sharpen your listings, boost your ROAS, and help your brand stand out.

Let’s dive in 👇

The 10-Minute Amazon Brand Audit Checklist

SECTION 1: LISTING ESSENTIALS (The Foundation)

These are the first impressions. Mess them up, and no amount of ad spend will save you.

1. Is your product title keyword optimized, but human-friendly

   • ✅ Use 1 to 2 main keywords

   • ❌ Avoid keyword stuffing

   • Ideal format: Product | Benefit | Feature | Quantity

2. Are your bullet points scannable, benefits first, and mobile-friendly

   • The first 3 should sell the outcome, not the specs

   • Format for mobile with shorter lines and clear spacing

3. Do you have 6 or more high-quality images

   • Must include

     • Lifestyle photo

     • Infographic with a key benefit

     • Size reference

     • Comparison image

4. Is there a video in your listing

   • If you’re brand is registered and still not using video, this is low-hanging fruit

   • Pro tip: Customer testimonial style videos outperform animations in most categories

5. Did you complete your backend keywords Search Terms field

   • No brand names

   • No duplicates

   • No commas, just space-separated keywords

SECTION 2: ADS & DISCOVERABILITY (The Traffic Engine)

Even great listings die without smart ads. Use this to check your ad foundation

6. Are your branded keywords protected

   • Run a defense campaign on your brand name using an exact match

   • You’ll lose sales to competitors if you don’t

7. Are your campaigns segmented properly

   • Auto campaign for discovery

   • Manual campaigns for scaling

   • Segment into an exact phrase for a broad or tighter control

8. Are you targeting competitors with Product Targeting ads

   • Pick the top 5 competitors

   • Place your product right on their listing

   • Bonus: Use A Plus content comparison charts to reinforce the advantage

9. Is your ACOS aligned with a broader TACOS strategy

   • High ACOS is okay if driving rank

   • Low ACOS is for the profit mode

   • Know which campaigns serve which purpose

SECTION 3: SOCIAL PROOF & TRUST (The Conversion Booster)

People don’t just buy products. They buy confidence. Trust is built in these final touches

10. Do you have 4.3 stars or higher and a consistent review strategy

• Below 4.3 creates a conversion cliff

• Use tools like Helium 10 Follow Up or Amazon’s Request a Review to boost volume

11. Is A Plus Content published and optimized

• Not just pretty — is it persuasive

• Include feature blocks, lifestyle images, and most importantly, comparison charts

12. Are you winning the Buy Box consistently

• If not check

  • Price competitiveness

  • Inventory levels

  • Hijacker activity

• Use tools like Keepa or Helium 10 Alerts to monitor Buy Box fluctuations

  Score Yourself

  • 9 to 12: 🔥 Strong listing. Tweak and scale

  • 5 to 8: 🚧 You're leaving money on the table. Prioritize quick wins

  • 0 to 4: 🚨 Time to rebuild your foundation before running ads

Final Thought

Most Amazon listings aren’t broken; they’re just unfinished.

This 10-minute audit won’t solve everything, but it’s the fastest way to uncover the friction points killing your momentum.

Ready for a Real Audit?

If you want a second set of eyes from our team, we’re offering.
🎥 A free 5-minute Loom Audit of your top listing with no strings attached.