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The Secret Formula for CPG Sales Growth on Amazon
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Uncut Brands
September 05, 2025
🚀 The Secret Formula for CPG Sales Growth on Amazon
1. Retail Readiness First
Keyword-rich title & bullets → Use high-volume terms that match how shoppers search.
Images & video → Main image pops in search, secondary images tell the product story, video = trust.
A+ Content → Educate, compare, and differentiate your brand.
Reviews → At least 15–20 before scaling ads; use Vine program + external traffic to get early reviews.
📌 Why: If your listing isn’t conversion-optimized, you’ll just waste money on ads.
2. Win the Algorithm
Phase 1: Seed sales → Run small auto campaigns + discounts + external traffic (email list, social).
Phase 2: Defend + Conquer
Defend your own brand keywords.
Conquer competitor & category keywords.
Phase 3: Optimize TACoS → Shift spend to what drives organic ranking.
📌 Why: Amazon rewards sales velocity. Paid → Organic Ranking → More Sales → Lower Ad Dependency.
3. Bundle & Pack Strategy
Multi-packs or variety packs often win over single units (higher average order value, better margins).
Offer “trial sizes” for new customers, then push Subscribe & Save for repeat buyers.
📌 Why: CPG = Repeat Consumption. Pack architecture is the fastest lever for both profit and growth.
4. Leverage Amazon’s Programs
Subscribe & Save → Lock in repeat orders.
Coupons/Deals → Green coupon badge boosts click-through rate.
Amazon Posts → Free content that drives brand awareness.
Brand Registry → Protects from hijackers + unlocks advanced tools.
📌 Why: Amazon’s own tools push visibility and trust.
5. External Traffic = Secret Multiplier
Run Facebook/Instagram/TikTok ads → Push traffic to Amazon (not just DTC).
Influencers with Amazon Attribution links → Boost ranking + trust.
Build an email/SMS list and use it for launches or review pushes.
📌 Why: Amazon loves external traffic and rewards you with a higher organic rank.
6. Obsess Over Repeat Rate
Your LTV (lifetime value) makes or breaks CPG.
Drive Subscribe & Save signups.
Continually test pack sizes/flavors to maximize repeat purchase.
📌 Why: You don’t just want a sale → You want a customer.
✅ The Formula in One Line:
Retail Ready Listings + Velocity Driving Ads + Pack Strategy + Amazon programs + External Traffic + Repeat Purchase = Sustainable Sales Growth.